The Ouya is a microconsole running its own version of the Android operating system, developed by Ouya Inc. The project was started in 2012 and was funded through Kickstarter, raising $8.5 million and becoming the website's third-highest-earning project in its history.
The first consoles were shipped in March 2013 and was released to the general public in June. All systems can be used as development kits, allowing any Ouya owner to also be a developer, without the need for licensing fees. All games were initially required to have some kind of free-to-play aspect, whether that be completely free, has a free trial, or has purchasable upgrades, levels, or other in-game items. This requirement has since been removed. The Ouya is classified as part of the eighth generation of video game consoles and as such is a rival competing against the PlayStation 4, Xbox One, and Wii U.